When was the last time you Googled your fitness studio, gym, or personal training business?
What did you find when you looked at the results?
The truth is if you can’t find your fitness brand or workout business online, neither can your potential clients.
In fact, even if you do have a website for your gym, Pilates classes, yoga studio, or other workout business:
If it’s not easy to find online, it’s not doing much (or enough) for your business.
You could be LOSING leads and new clients to your competitors who do have great websites that are easy to find in search engines.
So, whether you’re getting ready to build a new website for your fitness business or you’re questioning the value of an older website, here’s what you need to know about:
What could be standing in your way and holding back your website and your fitness brand
How to identify and correct the “issue,” so you and your fitness brand can really stand out online
4 Reasons Your Fitness Business Is Hard to Find Online
These days, you can’t just throw together any old website and expect it to dominate search or be highly visible online.
Because today’s algorithms and modern search engines are more sophisticated than ever before — and they’re focused on the BEST results.
And your fitness business website won’t seen the best results IF one of these issues is at play:
Poor or insufficient content: Your website can’t show up for searches that it doesn’t “speak to” with some piece of relevant content. In other words, let’s say you want to show up for searches of “Pilates studios in Chicago.” If your content doesn’t talk about that topic in the right ways, searches won’t see your site as relevant for it — and you probably won’t find your website in those searches.
Slow loading times: No one wants to wait for a website to load. In fact, if users do have to wait for even 3 to 5 seconds, there are good chances they’re going to click away, go back to search results pages, and choose another option.
Broken features: If pages, images, links, and/or other features of a website are broken, the site won’t provide a great user experience (UX). And with poor UX, websites won’t be prominently featured in search.
No search engine optimization (SEO): Beyond content, loading times, and user experience, search engines also look at other SEO features of a website to evaluate how, when, and where to rank them. Without SEO, a website won’t provide any or enough of this info to search engines — and it’s much more difficult to appear in the best spots in search engines.
How to Spotlight Your Fitness Brand Online: 3 Powerful Tips
No matter how old a fitness brand’s website is — or how visible it may be (or not) in search engines —there are steps you can take to enhance its visibility, get more traction in search, and use that website to attract more qualified leads and more new clients.
Specifically, you can:
Redesign the fitness brand website: If it’s been ~2 years since your site was last designed and launched, now’s the time to redesign it. Web technologies advance quickly, and 2 years can be enough to make websites look old and be somewhat difficult to use. A redesign can improve the user experience and give your fitness brand a sleek new look online.
Optimize your website: SEO can refine the messaging, functionality, and appearance of websites, giving search engines a clear picture of where your site fits in searches. Since search engines and the internet are dynamic, ever-evolving landscapes, doing SEO on an ongoing basis is typically ideal, giving fitness brands the opportunity to make adjustments quickly, especially when algorithm updates are released (which happens multiple times a year, usually about once a quarter).
Leverage online marketing strategies: Outside of the website itself, you could be using social media, professional profiles, online listings, press releases, email marketing, and other digital marketing strategies to highlight your fitness brand and its website. Showcasing reviews, high-quality images, short videos, and informative content can engage an online audience in different ways while driving traffic and focus to your website and your fitness brand.
Get a Custom Plan to Boost Your Fitness Brand Online
Your fitness brand could be just steps away from achieving next-level recognition, authority, and visibility online. To find out what it takes to elevate your fitness brand and website, set up your FREE discovery call with our fitness branding, business, and marketing experts.
We’re ready to help you stand out, outshine the competition, and transform your website into a lead-generating machine!